Sports & Recreation

Abby English
Campus Compass
Dustin Nelson is only 32 years old, yet the team he sponsors just won the World Cup.
Most people have never heard of Nelson or his team, but most have heard about paintball, the sport that Nelson has built his business around.
While Nelson and his business—Nelson Field—may not be household names yet, about 300 Green Bay paintball enthusiasts go to his indoor and outdoor fields each week.
Although the focus of Nelson’s business is fun and recreation for people of all ages and skill levels, he also built a regulation X-Ball field for his successful paintball team—Team Boom.
X-Ball is a type of paintballing where teams battle each other, shooting flags instead of players to earn points. Team Boom has been recognized nationally, winning many titles, including series champions in its division at the World Cup of paintballing.
Nelson began his business by building an outdoor field in April 2007 in Greenleaf, which is about 20 minutes from the UW-Green Bay campus. The outdoor field has seven different courses that are designed for every level of paintballer.
Later Nelson established an indoor course, when owners of The Bar came knocking on his door, asking for paintball to be available at both of their local locations.
Customer interest in Nelson Field has been growing steadily. Numbers have doubled since the last outdoor season. Nelson was particularly surprised that a large number of newcomers were women.
“When the girls play together, they have a great time,” Nelson said. “They stay a lot calmer than the guys. They don’t make stupid aggressive mistakes.”
Nelson’s new clients have allowed him to implement periodic Ladies Weekends, the first of which took place in November 2009.
Nelson Field sets itself apart from its local competitors for many reasons.
The one reason it stands out the most is that it isn’t commercially advertised. Most new businesses depend on extensive advertising to get their name out to the public, but not Nelson Field.
“Word-of-mouth has been our best advertiser,” Nelson said. “I’ve had people tell me I need to advertise more. If I did that, I’d have to raise prices.”
The low prices and professional atmosphere are what attract people to Nelson Field.
“When I went there, I had a great time because the referees don’t mess around,” said Chris Framness, a UWGB junior history major. “It was clean play. Everyone was friendly and helpful.”
Nelson Field has more than just paintballing. Owner Nelson spices things up with scenario games like “The Day of The Dead,” which involves shooting zombies, and “The Battle of Stalingrad,” which pits the Russians against the Germans.
During the 2009 Packer versus Viking matchup at Lambeau, Nelson Field set up at The Bar on the west side and invited people to take a few paintball shots at a Brett Favre Viking look-alike.
“We try to take the extra step for your dollar,” Nelson said.
That’s apparent in every aspect of Nelson Field. With the indoor and outdoor fields less than 20 minutes away from UWGB, it’s a great place for students and community members to enjoy the growing sport of paintball. There are other paintball venues in the area, but from the groomed terrain to the quality of service, Nelson Field stands out.
